How do you improve up on the awesomeness of quality printed t shirts? You compress them! Compressed tees are promotional tshirts that have been shrink wrapped — hence the term compressed — into a shape. They’re the perfect way to enhance the advertising power of custom print tees all while engaging with your target audience. However, in order to truly appreciate what compressed tees have to offer, it’s important to take a step back and look at the growing popularity of t shirts themselves.

It goes without saying that t shirts are an essential aspect of the fiber that makes up American culture and fashion. Long before custom designed tee shirts services and compressed tees even existed, t shirts had grown to become an iconic staple of American style. I mean, what’s more American than 1950’s bad boy sporting an elegant coif, dark jeans, and a white t shirt?

While t shirts may have been considered too casual dress during Dean’s time, today however, over 95% of Americans wear t shirts. In fact, 70% of men and 54% of women own more than 10 t shirts in today’s modern times. In addition, close to 90% of American have at least one t shirt they refuse to get rid of due to its sentimental value. Nostalgia can be a very, very powerful thing, which is exactly why custom and compressed tees make such a bold statement and lasting impression.

Another reason why custom designed tee shirts resonate so strongly with target audiences is that they break up the monotony that is digital and mobile advertising. Consumers have become so desensitized and numb to digital and mobile advertising tactics, such as pop up ads, that many of these advertisements simply go ignored, thus making them completely ineffective.

However, because consumers are able to interact with custom designed tee shirts in three dimensions, it’s hard to simply brush them off.