Running a business is all about attracting attention. While you might have a standard customer-base, a handful of devoted customers is not going to make a business thrive for a long time. As a business owner, the question that most weighs on you is to figure out how you’re going to attract attention from people who know nothing about your business, i.e. how you attract new customers.

One of the easiest ways to attract the attention of an outsider is to have your own line of merchandise. Whether an automobile shop or a cafe, your merchandise can reach far beyond what you might ever expect. If you’re merchandise is interesting enough, and if your business is good enough, you can quite easily attract customers towards your business. Now, what type of merchandise works best?

Consider the fact that more than 60% of Americans have more than 10 t shirts in their wardrobe, making for roughly 1.5 billion shirts! Imagine if just one of those 10 shirts had a company logo on it — that makes for 150 million shirts across America, just with that company logo on it. Similarly, 53% of Americans say that they have a promotional item that they use at least one time a week. One of the most popular of these promotional items are wearables — hats, shirts, sweatshirts, sweatpants and more.

But how do you go about making your wearables unique? This is where the custom embroidery service come in. These fast embroidery companies allow businesses to bring them ideas and designs, asking for specific items to be made for their promotional uses. These promotional items could come in the form of a custom t shirt design, custom embroidered hats, custom snapbacks and more. The choice is truly yours, but it comes down to what you think will get the most attention from your customers (and anyone who notices their clothing).

So what do you do for your design? Perhaps you look into a designer — someone who can create a logo or message for your business — or your ask the custom embroidery service for help. They might have clients they can get you in touch with, helping you to get a better idea of what color scheme will work best, and in which ways you can make your image really pop to a passerby’s eye.

This custom embroidery service can work to make other items besides just wearables too. While you might not consider it, a custom embroidery service can make you other notable items: beach towels, flags, blankets and more. You want to ensure your business is noticed, and custom merchandise can do just that for you.